Gymnastics PSAs
As you probably or may not know, FCC licensed radio and television outlets
have a contractual obligation to provide a certain amount of public service
announcements. 501(c)(3) non-profit organizations qualify to be included
in the groups of government and private sector organizations whose ads
can be used to satisfy this requirement.
Be a 501(c)(3)
Your non-profit organization should already be approved by the Internal
Revenue Service as a 501(c)(3) organization and listed in IRS Publication
78, the “Bluebook” of approved tax-deductible non-profit organizations.
If not, get information online or contact our consulting service for more
information.
Radio and TV
PSA ads are, of course, given low priority for time placement and frequency
but there are some things you can do to increase your chances of having
them run.
Educate or Provide a Public Service
First, make sure your PSA is really “announcing a public service”,
that is that your radio spot or TV spot is not just a thinly disguised
attempt to get a free ad for your gym. The advertising professionals
at media outlets will not likely be fooled.
Provide a Professional Product
Provide a professional radio spot or TV spot that will enhance the
media outlets offering fare. USAG has some excellent video clips
that they may make available to you (well, maybe if you are a Member Club).
If not, find a professional who will donate their time and work or give
a substantial discount to your organization.
Use the Pros
TV and radio stations do not usually have the best of talent producing
their in-house ads so you would probably be better off and asking for less
if you get them done elsewhere.
Highlight the Beauty and Action of the Sport
A really well produced spot could encourage media outlets to use your
spot and use it more often.
One Station - One Ad
Produce enough spots for all of the different media outlets in your
area that may play them. There is often considerable competiton between
media outlets and they will not approciate "their" ad being run on their
competitor's stations.
Get Tech
So get some spots produced and promote the sport and by association
your gymnastics team and program.
GymnasticsZone.com
321 West 13th Street
Suite 4
Idaho Falls, ID 83402
(480) 264-1885
webmaster@GymnasticsZone.com
|
|
Copyright © GymnasticsZone,
Inc. 2003
|
|
