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Turning Gymnasts Into Gymnastics
Heroes
It’s a Lot of Work, But Well Worth It
It's a lot of work, but an effort should be made to perform n an exhibition
on average once every month. Enlist team parents to do the heavy
work - moving equipment, transporting the gymnasts, etc. They will
become a strong workforce once they see the smile on their child’s face
they get from participating. As they continue to see the benefits
their children receive from exhibitions, they will gladly and regularly
help out. They may not even mind telling a few people in the audience,
"That's my daughter." and get a little recognition themselves.
Actively Seek Media Coverage
Convincing the media to cover gymnastics on an ongoing, regular basis
could be a full-time career on its own. Regardless, every opportunity
should be taken to promote your athletes and special promotion efforts
should be undertaken. This is not intended as a marketing seminar
but the following types of campaign strategies should be undertaken and
every naturally occurring opportunity should be taken advantage of.
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Professionally prepared press releases.
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Press kits with gym, coach and gymnast information.
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Early notification to all media outlets about every local and national
gymnastics event.
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Availability for special interest stories about individual.
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Generate and publicize your own internal gymnastics awards.
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Publicize meet results.
Good for the Gym, Good for the Gymnasts
All of this "publicity" is good marketing for the gym, also,
but special effort should be made to gain for your gymnasts the recognition
they have earned with their time and hard work. With a year-round
exhibition schedule and media plan, your gymnasts can become well-recognized
local athletes. This can stimulate them to giving even further effort
toward the sport.
Recognition Builds Competition Confidence
Psychologically, exhibitions give gymnasts a better perspective
on their own talents and abilities than only a comparison to other competitive
gymnasts can give. Gymnasts are better than people, at least better
than normal people at a very demanding and beautiful sport. This
improved picture of their relative self worth can pay dividends eventually
in improved confidence. And confidence pays in competition.
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