Meet and Greet
Our industry could benefit from having “greeters,” not just the Walmart hello type but employees who go out to greet our customers (by name) and to recognize new potential customers and immediately provide them with what they are looking for – getting their “Free Lesson,” getting sales info, getting a tour of the facility or whatever they are there for.

Need Trained Sales Staff
Too many times in our industry, there is no one available or trained to provide customers with what they need much less there to greet them on the run.  Signing students up is done haphazardly by whoever happens to be standing nearest to the front at the time.

Close, Sell Add-Ons and Get the Check
Health clubs employ salespeople, who work on commission to sign up new clients, sell add-on services and get a payment.

Sales is Your Business
While we may not be able to or want to hire commissioned salespeople, we should have (or barter for) employees trained to instantly provide program advice and information, testing, tours, sell leotards and other apparel and collect a payment when customers are most ready to pay (when they first come in).

Develop Your Sales Plan
This process should be carefully conceived and specific training should be implemented to put it into effect.  Providing “Come Running Service” will increase our sales, especially for new customers, lead to more word of mouth advertising and lead to a higher level of customer satisfaction.  So get busy and implement a program.

Aggressive Service and Sales Program
Look aggresively for every opportunity to to provide great, beyond their expectations service and make sure to have trained sales people to sign up all the customers that will bring you.

We are available for consultation in developing such a program.

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