There are a number of descriptions for the type of service that a great business should provide.  We have talked in terms of POS (Positively Outrageous Service) before, but now we want to describe another type of service that is applicable to the gym business. 

Impress Immediately with Your Service
We first encountered Come Running Service at a tire chain store.  When we pulled up in our car, an employee cane running (well, maybe jogging) out of the garage and met us and asked what they could do for us.  As it turned out, I was there because of leaking tire which they proceeded to fix like a pit crew in a stock car race.  I was impressed with the service to say the least.

Impress Consistently
Since I had opportunely arrived at a time when they had an open bay and a free service tech, I was interested from a business point of view to see how they would handle a customer during a busy time.  I was hooked and the next time I had a need for a tire store, I of course, returned to them.

People Always Come Back for Great Service
I wanted a new set of tires for the front of my car.  Again, though the bays were full, out came the tech to greet me.  Less than a minute later, I was being served by a salesperson and by the time I had chosen what tires I wanted, my car was on the lift already ready to have them put on by the “pit crew.”

How Does This Apply to Us
As we are always looking for new business concepts applicable to our industry, we spent some time brainstorming on this concept and it made some points very clear to us.

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